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Research papers
The potential for direct delivery in the asset finance market
This paper presents some of the key findings from a qualitative research project conducted by NOP Corporate and Financial on behalf of Lombard Business Finance. The overall objective of the research presented in this paper was to determine the...
Catalogue: Seminar 1994: Banking And Insurance- From Recession To Recovery
Authors: Nick Watkins, Lucy Baker
June 15, 1994
Research papers
Measuring editorial style in women's magazines
Conventional socio-demographic criteria are increasingly losing effectiveness for predicting consumer preferences, explaining political behavior, and in particular, differentiating readership profiles or targeting media audiences. As a result,...
Catalogue: Seminar 1993: Competition In Publishing
Authors: Lutz Erbring, Eva Schabedoth
June 15, 1993
Research papers
The testing and development of innovative fragrances
Part one of the paper reviews the innovation process and relates this to the creation of new fragrances. Special attention is focussed on the development phase, of the creative process, which recognises the difficulty of using conventional market...
Catalogue: Seminar 1991: Fine Fragrances And Fragrances In Consumer Products
Author: Tom McGee
Company: Givaudan
June 15, 1991
Research papers
Internationalisation of qualitative research
This paper reports on a series of projects conducted in Europe, the U.S, the Middle and Far East, designed to explore the practicalities and benefits of standardising International Qualitative research. The problems facing standardisation of...
Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's
Author: Peter Cooper
Company: QRi Consulting Ltd.
September 1, 1990
Research papers
Identification of industrial new product opportunities through utilization of graphic stimuli
This paper describes the evolution of industrial and consumer new product opportunities through the utilization of graphic probe stimuli which helped respondents recall and articulate unmet needs. The findings are based on an actual case history, a...
Catalogue: Seminar 1990: New Product Development
Author: Gerald L. Patrick
June 15, 1990
Research papers
Wales: The art of the possible
This paper summarises what is believed to be the most far-ranging review of the arts in Wales to have been conducted for 25 years. It attempts the measurement of the cultural, social and economic benefits of the arts to a nation. The study considers...
Catalogue: Seminar 1990: Research And Marketing For The Arts
Author: John Matthews
June 15, 1990
Research papers
Demand protection for bulk drugs
This paper is based on a study sponsored in 1984 by one of the clients of Operations Research Group. The broad objective of the study was to identify viable bulk drugs for manufacture and to estimate the gap between future requirement and indigenous...
Catalogue: Seminar 1987: Pricing And Forecasting In Pharmaceutical Industry
Author: S. Rajagopal
Company: Operations Research
June 15, 1987
Research papers
Application of play-oneiric tests in basic motivational research and communication studies
This paper sets out to illustrate a qualitative research method focussed on the use of association and projection tests. Thus it is a method which intends to identify the affective-symbolic structures underlying the cognitive structures, and to...
Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession
Authors: Bruna Spataro, Antonella Pogliana, Laura Frontori
June 15, 1984
Research papers
